1. Start with a real use case
We define the job first: finding an idea, understanding a company, comparing valuation, tracking a thesis, examining market context or testing a rule. Features are assessed against that job.
2. Use the paid product
Where a review covers paid functionality, we use the relevant paid plan. Complimentary access, discounts and affiliate relationships are disclosed.
3. Repeat comparable tasks
We assess usability, data coverage, research depth, transparency, workflow speed, exports, alerts, support and price. Criteria are weighted according to the platform’s intended purpose.
4. Look for failure points
We actively test limitations: confusing data, missing markets, weak mobile use, stale information, cancellation friction, excessive notifications and features that encourage unnecessary activity.
5. Separate product quality from investment outcomes
A useful research platform cannot guarantee a profitable investment. We do not treat promotional backtests, testimonials or past performance as proof of future returns.
6. Publish the right conclusion for the right user
The final question is not “Is this good?” It is “For whom is this useful, at what price, and what are the credible alternatives?”